persuasion-principles

writing-skills · 附屬文件

Persuasion Principles for Skill Design

技能設計的說服原則

Overview

總覽

LLMs respond to the same persuasion principles as humans. Understanding this psychology helps you design more effective skills - not to manipulate, but to ensure critical practices are followed even under pressure.

LLM 對說服原則的反應與人類相同。了解這層心理學有助於你設計更有效的技能——不是為了操控,而是確保關鍵做法即使在壓力下也被遵循。

Research foundation: Meincke et al. (2025) tested 7 persuasion principles with N=28,000 AI conversations. Persuasion techniques more than doubled compliance rates (33% → 72%, p < .001).

研究基礎:Meincke 等人(2025)以 N=28,000 次 AI 對話測試了 7 條說服原則。說服技巧讓遵從率翻倍以上(33% → 72%,p < .001)。

The Seven Principles

七大原則

1. Authority

What it is: Deference to expertise, credentials, or official sources.

1. 權威

它是什麼:對專業、資歷或官方來源的服從。

How it works in skills: - Imperative language: "YOU MUST", "Never", "Always" - Non-negotiable framing: "No exceptions" - Eliminates decision fatigue and rationalization

在技能中的運作方式: - 命令式語氣:「YOU MUST」、「Never」、「Always」 - 不可協商的框架:「No exceptions」 - 消除決策疲勞與合理化藉口

When to use: - Discipline-enforcing skills (TDD, verification requirements) - Safety-critical practices - Established best practices

使用時機: - 紀律執行類技能(TDD、驗證需求) - 安全關鍵的做法 - 已確立的最佳實務

Example:

✅ Write code before test? Delete it. Start over. No exceptions.
❌ Consider writing tests first when feasible.

範例:

✅ Write code before test? Delete it. Start over. No exceptions.
❌ Consider writing tests first when feasible.

2. Commitment

What it is: Consistency with prior actions, statements, or public declarations.

2. 承諾

它是什麼:與先前行動、陳述或公開宣言保持一致。

How it works in skills: - Require announcements: "Announce skill usage" - Force explicit choices: "Choose A, B, or C" - Use tracking: todos for checklists

在技能中的運作方式: - 要求宣告:「Announce skill usage」 - 強制明確選擇:「Choose A, B, or C」 - 使用追蹤:檢查清單的待辦事項

When to use: - Ensuring skills are actually followed - Multi-step processes - Accountability mechanisms

使用時機: - 確保技能真的被遵循 - 多步驟流程 - 問責機制

Example:

✅ When you find a skill, you MUST announce: "I'm using [Skill Name]"
❌ Consider letting your partner know which skill you're using.

範例:

✅ When you find a skill, you MUST announce: "I'm using [Skill Name]"
❌ Consider letting your partner know which skill you're using.

3. Scarcity

What it is: Urgency from time limits or limited availability.

3. 稀缺

它是什麼:來自時間限制或有限可用性的急迫感。

How it works in skills: - Time-bound requirements: "Before proceeding" - Sequential dependencies: "Immediately after X" - Prevents procrastination

在技能中的運作方式: - 有時限的需求:「Before proceeding」 - 順序相依:「Immediately after X」 - 防止拖延

When to use: - Immediate verification requirements - Time-sensitive workflows - Preventing "I'll do it later"

使用時機: - 需要立即驗證的需求 - 對時間敏感的工作流 - 防止「我晚點再做」

Example:

✅ After completing a task, IMMEDIATELY request code review before proceeding.
❌ You can review code when convenient.

範例:

✅ After completing a task, IMMEDIATELY request code review before proceeding.
❌ You can review code when convenient.

4. Social Proof

What it is: Conformity to what others do or what's considered normal.

4. 社會認同

它是什麼:順從他人的行為或被視為常態的做法。

How it works in skills: - Universal patterns: "Every time", "Always" - Failure modes: "X without Y = failure" - Establishes norms

在技能中的運作方式: - 普遍模式:「Every time」、「Always」 - 失敗模式:「X without Y = failure」 - 建立規範

When to use: - Documenting universal practices - Warning about common failures - Reinforcing standards

使用時機: - 記錄普遍做法 - 提醒常見失敗 - 強化標準

Example:

✅ Checklists without todo tracking = steps get skipped. Every time.
❌ Some people find a todo list helpful for checklists.

範例:

✅ Checklists without todo tracking = steps get skipped. Every time.
❌ Some people find a todo list helpful for checklists.

5. Unity

What it is: Shared identity, "we-ness", in-group belonging.

5. 團結

它是什麼:共享的身分認同、「我們感」、內團體歸屬感。

How it works in skills: - Collaborative language: "our codebase", "we're colleagues" - Shared goals: "we both want quality"

在技能中的運作方式: - 協作式語言:「our codebase」、「we're colleagues」 - 共享目標:「we both want quality」

When to use: - Collaborative workflows - Establishing team culture - Non-hierarchical practices

使用時機: - 協作工作流 - 建立團隊文化 - 非階層式做法

Example:

✅ We're colleagues working together. I need your honest technical judgment.
❌ You should probably tell me if I'm wrong.

範例:

✅ We're colleagues working together. I need your honest technical judgment.
❌ You should probably tell me if I'm wrong.

6. Reciprocity

What it is: Obligation to return benefits received.

6. 互惠

它是什麼:回報所受好處的義務。

How it works: - Use sparingly - can feel manipulative - Rarely needed in skills

運作方式: - 謹慎使用——可能感覺像操控 - 在技能中很少需要

When to avoid: - Almost always (other principles more effective)

避免時機: - 幾乎永遠(其他原則更有效)

7. Liking

What it is: Preference for cooperating with those we like.

7. 喜好

它是什麼:偏好與我們喜歡的人合作。

How it works: - DON'T USE for compliance - Conflicts with honest feedback culture - Creates sycophancy

運作方式: - 不要用於要求遵從 - 與誠實回饋的文化衝突 - 產生奉承討好

When to avoid: - Always for discipline enforcement

避免時機: - 在紀律執行上永遠避免

Principle Combinations by Skill Type

依技能類型的原則組合

Skill Type Use Avoid
Discipline-enforcing Authority + Commitment + Social Proof Liking, Reciprocity
Guidance/technique Moderate Authority + Unity Heavy authority
Collaborative Unity + Commitment Authority, Liking
Reference Clarity only All persuasion
技能類型 使用 避免
紀律執行類 權威 + 承諾 + 社會認同 喜好、互惠
指引/技術類 適度權威 + 團結 重度權威
協作類 團結 + 承諾 權威、喜好
參考文件類 僅需清楚明確 所有說服技巧

Why This Works: The Psychology

為何有效:心理學原理

Bright-line rules reduce rationalization: - "YOU MUST" removes decision fatigue - Absolute language eliminates "is this an exception?" questions - Explicit anti-rationalization counters close specific loopholes

明確紅線規則減少合理化藉口: - 「YOU MUST」消除決策疲勞 - 絕對性語言消除「這是不是例外?」的疑問 - 明確的反合理化反制封閉特定漏洞

Implementation intentions create automatic behavior: - Clear triggers + required actions = automatic execution - "When X, do Y" more effective than "generally do Y" - Reduces cognitive load on compliance

執行意圖創造自動化行為: - 清楚的觸發條件 + 必須採取的動作 = 自動執行 - 「When X, do Y」比「generally do Y」更有效 - 降低遵從的認知負荷

LLMs are parahuman: - Trained on human text containing these patterns - Authority language precedes compliance in training data - Commitment sequences (statement → action) frequently modeled - Social proof patterns (everyone does X) establish norms

LLM 是類人的: - 以包含這些模式的人類文字訓練 - 訓練資料中,權威式語言先於遵從出現 - 承諾序列(陳述 → 行動)經常被建模 - 社會認同模式(everyone does X)建立規範

Ethical Use

倫理使用

Legitimate: - Ensuring critical practices are followed - Creating effective documentation - Preventing predictable failures

正當用途: - 確保關鍵做法被遵循 - 建立有效的文件 - 防止可預期的失敗

Illegitimate: - Manipulating for personal gain - Creating false urgency - Guilt-based compliance

不正當用途: - 為個人利益操控 - 製造虛假的急迫感 - 以罪惡感脅迫遵從

The test: Would this technique serve the user's genuine interests if they fully understood it?

判準:如果使用者完全理解這項技巧,它是否仍服務於使用者的真實利益?

Research Citations

研究引用

Cialdini, R. B. (2021). Influence: The Psychology of Persuasion (New and Expanded). Harper Business. - Seven principles of persuasion - Empirical foundation for influence research

Cialdini, R. B. (2021). Influence: The Psychology of Persuasion (New and Expanded). Harper Business. - 說服的七大原則 - 影響力研究的實證基礎

Meincke, L., Shapiro, D., Duckworth, A. L., Mollick, E., Mollick, L., & Cialdini, R. (2025). Call Me A Jerk: Persuading AI to Comply with Objectionable Requests. University of Pennsylvania. - Tested 7 principles with N=28,000 LLM conversations - Compliance increased 33% → 72% with persuasion techniques - Authority, commitment, scarcity most effective - Validates parahuman model of LLM behavior

Meincke, L., Shapiro, D., Duckworth, A. L., Mollick, E., Mollick, L., & Cialdini, R. (2025). Call Me A Jerk: Persuading AI to Comply with Objectionable Requests. University of Pennsylvania. - 以 N=28,000 次 LLM 對話測試了 7 條原則 - 使用說服技巧後遵從率從 33% 提升至 72% - 權威、承諾、稀缺最有效 - 驗證 LLM 行為的類人模型

Quick Reference

快速參考

When designing a skill, ask:

設計技能時,問自己:

  1. What type is it? (Discipline vs. guidance vs. reference)
  2. What behavior am I trying to change?
  3. Which principle(s) apply? (Usually authority + commitment for discipline)
  4. Am I combining too many? (Don't use all seven)
  5. Is this ethical? (Serves user's genuine interests?)
  1. 它是哪種類型?(紀律 vs. 指引 vs. 參考文件)
  2. 我想改變什麼行為?
  3. 適用哪些原則?(紀律類通常用權威 + 承諾)
  4. 我是否混用了太多?(不要用全部七個)
  5. 這是否符合倫理?(是否服務於使用者的真實利益?)